Whitewater is a luxury co-working space based in the heart of NYC, catering to individuals looking for an entrepreneurial home to grow their ideas.

Whitewater required a visual identity system and collateral to match the overall vision for the space - clean, organised, with subtle touches of elegance.

A visual identity that exudes elegance. Powder blue is paired with an ivory shade to create a calming colour palette. The logo suite includes multiple variations of the logo, making it highly adaptable. In a world so driven by trends, Whitewater's visual identity is a fresh take on a classic look.