At Sukkar & Spice, we cook up impactful brands for changemakers.
We work with brands across multiple sectors to help them put the pieces together, writing their recipes for success. We don't only build showstopping brands, but brands that truly connect with the people they've set out to serve.
We take a unique approach to brand strategy and design that is deeply rooted in Islamic faith. Founded by an unapologetically Muslim and female designer, we're passionate about helping other entrepreneurs create meaningful and impactful brands that align with their values and beliefs. Our spice mix is made up of three key ingredients:
research, passion, and faith.
Isra is a formally-educated designer & strategist with a passion for helping ambitious WOC and Muslimah business owners flourish through a heart-led approach. Combining her love for business with all things creative, she founded Sukkar & Spice to serve those who are looking to make waves in their industries through purposeful, deen-driven brands.
When she's not working on projects or seeking inspiration, Isra can be found at the ice rink, snuggling her cat, hunting for a good shawarma, or cosying up with an episode of The Good Doctor and homemade karak.
Powering creativity and innovation through being fully present + continuously seeking clarity.
Unwavering when it comes to honouring commitments, building trust, and curating brands that exceed expectations.
Committed to continuous growth in order to challenge what's possible and to remain flexible in the face of change.
Driven by the ambition to push creative boundaries and serve others through brands that tell stories.
Aligned with a deen-centred approach, where all decisions are made by prioritising moral and ethical values.