AYRA Dubai is a high-end fashion label with a focus on sustainability and serving the wider community of women. They ethically produce pieces in the name of modesty and boldness.

AYRA needed a solid business foundation, and brand identity that reflected the essence of what they do - bold, yet sophisticated and feminine. 

A thorough brand strategy that covers all the points for a solid base, and a cohesive visual identity that uses bright, memorable colours and elegant typography.

The visuals were created to stand out from the current UAE market, reflecting the brand messages that AYRA want to communicate. The Amsonia blue shade was chosen for the symbolism of the flower that the name is derived from - endurance, strength and determination.