Impress needed a unique, colourful visual identity that stood out among drugstore competition, and communicated the brand's quality + fresh take on press ons.

A sophisticated look made up of eye-catching colours, and a peacock inspired pattern as a nod to the name. Bright, bold, and made for the modern woman.

Impress London specialises in high quality press-on nails. They wanted to create a more inclusive and accessible option for Muslim women who couldn't commit to long-term polish, so they created press-ons that are not only easy to apply, but are reusable and glam too.