IVY & IRIS | VISUAL IDENTITY

PROJECT

A visual identity system and collateral design that steers away from the typical pinks, reds, and greens used in the floral industry.


BRIEF

A timeless visual identity that perfectly combines the fluid shapes found in nature with the clean edges of modern design. Burnt Orange and Forest Green were selected to tie into nature, and to complement one another - much like Ivy & Iris's approach to providing the perfect gift for special moments. 

Oxford Navy is also featured in the palette, for its elegance and air of serenity. Shades of ivory provide the palette with ample breathing space, giving each colour its moment.



SOLUTION

Ivy & Iris is a passion project for an LA-based gifting company that specialises in one-of-a-kind arrangements crafted by local designers.